Cheers: Why Vinomofo measures happiness over sales

Cheers: Why Vinomofo measures happiness over sales

A few months ago, fast-growing Australian startup Vinomofo embarked on a “weird” experiment. For the last four years, co-founders Justin Dry and Andre Eikmeier have measured their success the same way most companies do – through revenue and profits. But the online wine retailer prides itself on its core values – of stepping up, caring more, keeping it real, doing some good and having some fun, and the focus on profits often was often in contrast to this credo.

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