Australian wine brands targeted by ‘trademark squatters’ in China
Australian winemaker Mark Arnold almost lost his Picarus wine label to a Chinese company. “We were tipped off and managed to lodge our claim one day earlier,” Mr Arnold said. But he said he did not manage to save another wine label, Ocean Grove, which he cannot now sell in China. “You go to all the effort of developing a product and a brand and to find out someone else has taken ownership of it in any market is a major shock,” he said.