Old world decline in Aus opens Argentine opportunity

Old world decline in Aus opens Argentine opportunity

Wines of Argentina is upping its efforts in Australia, now one of its fastest growing markets, after revealing that exports to the country have increased 400% in volume in the past four years. While historically a combination of New Zealand and Old World countries have taken the lion’s share of Australian imports, some of the more traditional areas of countries such as France and Italy are starting to see a decline, according to Andrew Maidment, Europe and Asia head of Wines of Argentina, giving New World and emerging wine regions an opportunity for growth.

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