Treasury Wine sharpens focus in U.S.

Treasury Wine sharpens focus in U.S.

Treasury Wine Estates Ltd. is making another big run at the U.S. market, after overly rosy estimates about demand there a few years ago led the Australian wine producer to famously dump thousands of gallons of unsold inventory. Now Treasury is focusing on pricier wines in the $10 to $100-plus range a bottle, rather than popular but cheaper wines such as its $6 a bottle White Zinfandel. Treasury is the world’s eighth-largest wine producer by volume, according to data provider Euromonitor International.

Scroll to top