Chinese spend per bottle on NZ wine beats other countries

Chinese spend per bottle on NZ wine beats other countries

Chinese buyers pay much more per litre for New Zealand wine than other leading global consumers. They spend $14.57 compared with Canadians ($10), Americans ($7) Australians ($6.50) and British ($5.92). New Zealand Winegrowers chief executive Philip Gregan said the difference was explained by two factors: in the UK in particular, but also in other markets, a lot of wine was sent in bulk and repackaged.

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