Sileni Estates secures nationwide distribution in China

Sileni Estates secures nationwide distribution in China

Sileni Estates has launched nationwide distribution of its wines into China via a new relationship with China Resource Vanguard Co. Ltd (CRC). Sileni wines will be distributed via high-end supermarket chains, Ole’ and blt, the flagship retail offering from CRC, one of the largest retail chain enterprises in China. The new business relationship is the culmination of four years of negotiations with CRC by Sileni Estates CEO and President, Sir Graeme Avery.

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