Will a mislabelled wine distort your blood alcohol content?

Will a mislabelled wine distort your blood alcohol content?

Wine bottle labels routinely misrepresent the alcohol concentration of their contents. Thanks to a recent article in the Journal of Wine Economics, you may have already seen this news in the popular press. Julian Alston and the other four authors of Splendide Mendax (the splendid title of that splendid article) crunched a bunch of statistics and found, A) that climate change alone doesn’t seem to explain rising wine alcohol levels, and B) rising wine alcohol levels are actually more dramatic than wine labels indicate.

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