Family-owned Hawke’s Bay wineries to tackle US and China markets

Family-owned Hawke’s Bay wineries to tackle US and China markets

Boutique family-owned wineries in Hawke’s Bay are starting to think big. In the past few months, at least two wineries have announced they plan to tackle big overseas markets in order to increase their presence around the world. But multi-millionaire Sir Graeme Avery said breaking into major markets, such as China and the United States, was no easy feat. Avery is the founder of Sileni Estates, which exports wine to more than 80 countries.

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