The truth behind the latest wine export figures

Whitey contemplates some sobering export numbers from Wine Australia. Wine Australia CEO Andreas Clark triumphantly announced: “Pleasingly, our latest Export Reportshows that the value of Australian wine exports grew in each of the top 15 export markets in the year ended 31 December 2015. This export growth should be warmly welcomed by the Australian grapegrowing and winemaking community as it is largely a result of their hard work.” Wrong. The majority of the grapegrowing and winemaking community has not suddenly discovered how to do anything better.