Off-premise driving Australian wine sales in China

Off-premise driving Australian wine sales in China

Wine purchases made online and via retail stores and supermarkets made up the majority of Australian wine consumption in China over the last three years, a study has found. A three-year study by the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science funded by Wine Australia has found the number of people buying imported wine in China and frequency of consumption had sharply increased over the course of the project.

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