Casella Family Brands branches out into beer

Casella, the makers of Yellow Tail and Peter Lehmann wines, is branching into beer for the first time, launching an Australian lager in its domestic market and a Yellow Tail lager in the US. Unveiled last week, its new beer for the Australian market is named Arvo and will see Casella attempt to steal some of the country’s beer market share from Lion and Fosters.