Marlborough winery launches innovation challenge

Marlborough winery launches innovation challenge

One of Marlborough’s best-known wine producers has partnered with a venture capitalist company to find the next big idea that changes how consumers approach wine. Brancott Estate, which pioneered the planting of Sauvignon Blanc in the 1970s, is working with Sydney company BlueChilli on a project called Winexplorer. The idea behind the competition is to encourage innovation that might change the way people enjoy wine, either through digital applications or tangible objects, like glassware.

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