ASA bans Fat Bastard wine ads

An advert promoting French wine brand Fat Bastard has been banned by the Advertising Standard Authority (ASA) after complaints that it could cause “widespread offence” and be seen by young children. Two direct mail circulars were delivered to 175,000 homes, including a primary school, by UK supermarket Iceland which featured the “Fat Bastard” brand name on the front cover alongside the text: “Outrageous name, outrageously good wine”.