Australian wine facing up to a brave new retail world

The Australian wine category will nosedive in a brave new retail world obsessed with everyday low pricing if it does not adapt and improve its average price point, according to Hardys supplier Accolade Wines. Australia has enjoyed strong growth in recent years and is up 3.4% in value to £1.18 billion (Nielsen, year to November 2015), but the average price point has fallen and now sits at £5.20, below the average price of £5.38 for a bottle of still wine.