Treasury Wine Estates launches ‘Regional Gems’

Treasury Wine Estates yesterday announced that iconic wines from regional Australia will form a key part of the next stage of the company’s global brand strategy. A second portfolio of wines, including regional ‘gems’ from Coldstream Hills, Devil’s Lair, Seppelt, T’Gallant, Heemskerk and Saltram will follow the trajectory established by TWE’s global focus brands; supported by a new team focused on maximising the potential of these regional wines.