Why De Bortoli Wines built ‘Facebook for growers’

As a producer of perishable goods, having a bank of trucks lined up at the warehouse at the end of the day waiting to deliver product was a situation De Bortoli Wines wanted desperately to avoid. Enter VineAccess – or what the Australian wine producer dubs ‘Facebook for growers’. The web-based platform puts the onus of grape testing on the growers, and gives them the ability to record their own data on things like the quality of the fruit and how fast it is ripening.