Pernod Ricard targets British millennials with ‘unfussy’ Jacob’s Creek wines

Pernod Ricard targets British millennials with ‘unfussy’ Jacob’s Creek wines

The French drinks giant behind Jacob’s Creek is trying to entice young Britons put-off by the “fussy” wine industry with a new range that will sell for just £6 (A$12) a bottle. Pernod Ricard is hoping to attract millennials to its Australian wine brand by launching five new wines targeted specifically at 18 to 34-year-old drinkers in the UK. The “Sun Craft” range of Jacob’s Creek wines will hit shelves in supermarkets and off-licences in March or April and will carry “easy to remember” branding.

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