Price formation in the French wine market

Price formation in the French wine market

The price of French wine is only partially derived from the wines objective characteristics and is also based on a social process of qualification. In this process, several market actors – wine producers, distributors, experts, journalists, industry associations, marketing specialists and consumers – participate in establishing the qualities of French wine. As a result, what qualifies as quality often depends on the social class and status position of the consumer.

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