Lowering the bar

Lowering the bar

The increasing interest in a healthier lifestyle, led by various governments, has resulted in growth of lower-alcohol, zero-alcohol and lower-calorie wines. Wine Intelligence, the specialist market survey organisation, has just published its latest report, Lower Alcohol Wines – a Multi-Market Perspective. Efforts in New Zealand – investing in the industry’s largest research and development project to explore better ways of producing high-quality, low-alcohol, low-calorie wines – did not go unnoticed.

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