The effect of social media on wine consumption

Early last year in an article on the news website Techcrunch, contributor Tom Goodwin penned the now very popular statement “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. This begs the question, “How is the wine industry doing in social media?”