Online wine: Retailer must get creative on delivery

Online wine: Retailer must get creative on delivery

Fulfilling online wine orders is “the single biggest problem” for wine e-commerce and online retailers need to get more savvy and creative to solve it, industry experts have warned. The cost of fulfillment has always been a problem, according to Negociants UK md Simon Thorpe – and this has been boosted by the consumer’s expectation that products bought in different channels should cost the same.

Scroll to top