Pinot Gris is now the hot new white wine

Pinot Gris is the wine phenomenon of the moment. It’s the fastest growing wine category at retail level. It’s growing at 12.8 per cent a year, according to A.C. Nielsen market research. And yet it’s generally unpopular with wine writers, sommeliers, retailers and other opinion leaders. It’s mocked, much as Sauvignon Blanc was mocked before it.