Kroger proposal would change how beer and wine are marketed
Even the most determined shopper, with grocery list in hand, will occasionally spot something interesting on a shelf and make an impulse purchase. Few would argue that the placement of retail items in stores is not important. Which is why some eyebrows have been raised at a recent proposal by Kroger Co., the nation’s largest grocer and the dominant chain in the Roanoke and New River valleys, for a private distributor called Southern Wine & Spirits to oversee how much shelf space alcohol brands get in the aisles of its stores.