Penfolds in online deal with JD.com to sell Max wine in China

Penfolds has struck a deal for ¬online sales in China of its new Max series of wines, named after legendary winemaker Max Schubert, through distributor JD.com, which has 5000 warehouses. This deal will not yet involve shipments direct from bonded warehouses. But Carol Fung, corporate vice-president of JD.com, told The Australian the inclusion in new customs rules last month of wine in products that could be sold via this route would probably boost sales considerably.