Prosecco sales skyrocket and save wine from large decline

Prosecco has continued its recent record as the star performer of the UK drinks market and sales growth of 34% over the past year is propping up a struggling wine category. Still wine is down 2.1% in volume and 1.8% in value to just over £5 billion in the off-trade (IRI, year to March 26, 2016). Toby Magill, head of BWS ?at IRI, told OLN: “Wine faced ?a difficult time in late 2015 ?as the major multiples made range reductions to simplify the shopping experience for customers. This made life much harder for the market as it went into the key Christmas period.”