Wine competition heats up: Penfolds to the Philippine market

AFTER Spain, it is now Australia’s turn to seek a bigger share of the Philippine wine market, as it introduced Penfolds, one of its oldest wineries, in the country.
Penfolds Winemaking Ambassador Patrick Dowling said during its upscale launch in Makati City that they have to bring their iconic brand to the Philippines, because of a growing middle class that is fast understanding the finer points wine.