Pernod Ricard USA: New organization to accelerate momentum

“Winning in the USA is a top priority for Pernod Ricard. We must win in this battleground to deliver our Group mid-term topline 4 to 5% growth objective,” says Alexandre Ricard, Chairman and CEO, Pernod Ricard. In line with this ambition, the Group launched DART 18 months ago, a business transformation project aiming at accelerating the current momentum in the U.S. It has a simple objective: grow value market share in a sustainable way.