California: IPOB calls it quits

California: IPOB calls it quits

California’s In Pursuit of Balance winery association is calling it quits. With fewer than 40 small wineries from around the state, it never amounted to much in a commercial sense. But its stance and that it knew balance echoed faintly across the vast market of U.S. consumers like someone talking in a canyon. It could be heard when the wind blew in the right direction.

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