Loveblock Makes New Zealand Wines with Heart & Soul

A conversation with Loveblock winery founder Erica Crawford reminds you that love isn’t just an emotion – it can be a catalyst for creating something truly special. When wine industry veteran Ericaand her award-winning winemaker husband Kim stood on the hills overlooking Marlborough’s Awatere Valley in New Zealand, they fell in love with the stunning view. They purchased the property in 2006 and to make the wines, Erica jokes that she “hired the best winemaker I know – my husband.”