Deutsch relaunches Peter Lehmann as Australian wine rebounds

Deutsch relaunches Peter Lehmann as Australian wine rebounds

With the Australian wine category returning to health in the U.S. market, Barossa Valley-based Peter Lehmann Wines aims to capitalize on the segment’s growth.Acquired from Hess Family Wine Estates by fellow Australian winemaker Casella Family Brands for about $50 million in 2014, the brand is currently relaunching in the U.S. under Casella partner Deutsch Family Wine & Spirits, unveiling new packaging across a streamlined portfolio.

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