Virtual vintners have legs in China, toppling traditional importers

Virtual vintners have legs in China, toppling traditional importers

Wu Zhendong sees himself as something of a wine buff. The 25-year-old lawyer from China’s western city of Chengdu is a member of his local wine club, likes to drink Chateauneuf-du-Pape – and now, like many of his peers, buys most of his wine online. Wu reflects a major shift in China’s $14.2 billion wine market, where increasingly price-savvy shoppers are driving a boom in online trade, upending the fast-growing market that has long been dominated by large-scale importers.

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