The “Demolition Man” Syndrome: A Vision of the Future of Wine in America?

The “Demolition Man” Syndrome: A Vision of the Future of Wine in America?

I’ve been catching up on my wine industry reading and one report that grabbed by attention is Rabobank’s May 2016 Industry Note, “The Premiumization Conundrum”. The gist of the analysis is that the premiumization trend in the U.S. wine market isn’t simply a case of what Paul Krugman calls “up and down economics” — in this case demand for $10+ wine is up, demand for cheaper wines is down –but rather it needs to be understood in the context of a broader set of wine market changes.

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