The benefit of thinking outside of the wine bottle

There are many visual clues wineries use to showcase their marketing vision, ambition and skill. Artistic rendering of stately chateau, ornate fonts and/or buzz words like Private Reserve or Select are common ones employed to denote that wine on offer is special, premium and worthy of attention. The obvious signal is also the most expected. It comes in a bottle. The idea of wine coming in anything else is enough to send wine geeks into a tizzy. Cans and kegs are for beer. Cartons are for juice. Wine calls for a glass bottle. No exceptions. Its superior nature demands it.