Woolies house brand wine boss says exclusivity a winner with drinkers

The boss of Woolworths’ Pinnacle Drinks arm, which supplies 73 different house brand wines to Woolworths’ liquor retailing stores including Dan Murphys and BWS, says having exclusive brands is increasingly important to the company’s liquor retailing operations in a highly competitive industry.
Woolworths has come under heavy criticism for increasing the amount of house brands it is stocking on its shelves across its $8 billion liquor retailing business and squeezing out branded wine producers.