Big lessons in marketing wine to the Ys
B&T’s resident favourite Millennial experts, Brian Mitchell and Evan Mitchell – Directors of Love & Wine, and co-founders of Gen Y brand specialists HOW&Y – go behind the winning of the Australian Business Awards “New Product Innovation” with Australian Vintage’s YOU Wines. The term “craft beverage” is tossed around with casual abandon. Yet surely there is only one craft beverage par excellence. Wine.