New Zealand wine ‘at top of on-trade ladder’

New Zealand wine ‘at top of on-trade ladder’

After a brief blip last decade created by a glut of cheap, poor quality Kiwi Sauvignon Blanc flooding the UK market, New Zealand wine appears to have firmly reclaimed its place at the top of the on-trade wine ladder from the prospective of premium price positioning, writes Mark Newton of CGA Strategy. The average price per glass of New Zealand wine at UK restaurants and bars is above its nearest Old World competitors, having edged over the £5 barrier earlier this year.

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