Tasmania’s vineyards urged to capture more value in a regional food brand

Tasmania’s vineyards urged to capture more value in a regional food brand

Food and wine producers are being urged to forge stronger links with the hospitality industry to promote their produce and regional brand. Viticulture and education manager at TasTAFE’s Drysdale Institute in northern Tasmania Christopher McGimpsey said partnerships between hospitality trainers and the food and wine industry could help capture more of the tourist dollar. He said it was about “yield management”.

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