The comeback of Australia wine
The last 15 years have been a roller coaster for the Australian wine business as demand in the U.S. nearly went from first to worst. It was the rage in the early 2000s thanks in large part to Yellow Tail Shiraz, with a Kangaroo on its label and its low price tag. It became the biggest selling imported brand in the U.S. The demand for Aussie wine crashed some 10 years later for a number of reasons according to Paul Dietz with Negociants USA.