Are celebrity winemakers destroying an ancient art?

Are celebrity winemakers destroying an ancient art?

“California Celebrity Vineyards” raises intriguing questions about how we vino buffs should relate to celebrity-tagged wines. Are any of them actually really good? Do they deliver value for the dollar? How involved with the winemaking should we expect celebrities to be? (Quick answer: Mostly, not very!) If you’re inclined to give the back of your hand to the whole business of celebrity wine, you’ll probably agree with veteran California winemaker Stuart Smith, who says, “my first thought is that celebrities getting into wine is God’s way of telling them that they have too much money”.

Scroll to top