Gross Margin Ready Reckoner targeting profitable margins for Australian wine

Gross Margin Ready Reckoner targeting profitable margins for Australian wine

Wine Australia has launched an updated and improved Gross Margin Ready Reckoner. The Gross Margin Ready Reckoner is a free and confidential business planning tool that allows wineries to run different production and market scenario simulations to determine the most relevant price point for their wine in a specific export market. Wineries can model the impact of changes in product mix, pricing, markets and distribution strategies on their profit margins.

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