Australian wineries capitalising on Chinese export boom

Mainland China is now Australia’s largest wine export market and a record number of local wineries will be attending the country’s leading trade exhibition in Shanghai next week to capitalise on this growing demand. Over 30 Australian wineries will exhibiting at the fourth annual ProWine China exhibition in Shanghai to help grow sales across Mainland China. In the 12 months to 30 September Australian wine sales to Mainland China grew by 51 per cent to $474 million – a substantial increase from a decade earlier when the export value was only $27 million. Over the last year the US market grew by four per cent to $448 million, and the Hong Kong market grew by seven per cent to $126 million and is now the fifth largest export market for Australian wine.