Nordic opportunities for wine
The Nordic countries of Sweden, Finland and Norway offer growth opportunities for Australian wine exports and, unlike some of the traditional European markets, they are generally quite open to wines from around the world. Growing winegrapes is difficult due to cold weather and the low number of winter sunlight hours. As a result, Nordic countries do not have significant domestic wine production and wine is primarily imported. Additionally, there is no strong preference for a specific style of wine, which offers opportunities to producers of both traditional and alternative wines.