Chinese red wine export dominance under threat

Chinese red wine export dominance under threat

Australian wineries are forecasting growth from white varietals in China, threatening the traditional dominance of red wine in the marketplace. Local wine companies exhibiting at ProWine China in Shanghai this week were pleasantly surprised by the growing trend from buyers towards white wines as well as improved education and awareness of specific varietals. Wine Australia figures show that while 93 per cent of wine sales to China are still red wine, there has been a 33 per cent increase in white wine exports over the last 12 months.

Scroll to top
简体中文繁體中文English