Aldi poised to sell wine in China

Aldi poised to sell wine in China

Aldi is poised to sell wine online in China in the second quarter of 2017 using its Australia business as a base. The discounter has been rumoured to be mulling a launch in mainline China since 2014, when it was reported by the Guardian, however a report in German trade publication Lebensmittel Zeitung announcing the online-only move last week has been confirmed to the Australian media by Aldi. The Aldi spokesman quoted by The Sydney Morning Herald said the discounter had been researching the market and undertaking feasibility studies for several years and was now ready to launch an e-commerce site in mainland China during the early part of 2017.

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