Chinese knowledge of Australian wine boosting tourist numbers

Chinese knowledge of Australian wine boosting tourist numbers

While Australian wine exporters enjoy the surge in the value of their sales to China, cellar doors at home are also noticing a greater number of eager Chinese tourists. Winemakers believe the increasing sales both at home and abroad are strongly influenced by the relatively weaker Australian dollar, but they are quick to add it is also due to a growing awareness among Chinese consumers about Australia’s many wine regions. The industry in Australia has been working to educate Chinese consumers not only about wine culture, but also the many regions where Australian wine is produced.

Scroll to top
简体中文繁體中文English