Pernod Ricard will focus on consumers to become world’s leading supplier

Pernod Ricard aims to increase underlying sales and operating profit growth to 5% in the medium-term by focusing on innovation, ramping up its digital strategy and trading shoppers up to premium spirits and wines. The group said it enjoyed five per cent annual growth before the economic crisis and believes it can return the business to these historical levels. Key to its strategy will be switching the focus from a brand-centric model to a consumer-centric one, it revealed at its capital markets day in Paris.