Greek winemakers bid to break into Australian market

In the midst of the Greek financial crisis, a contingent of Greece’s top wine producers is touring Australia hoping to capitalise on the lucrative Australian wine market. Twenty-five of Greece’s leading wineries are undertaking the tour which, according to producers and officials, will hopefully increase both consumer awareness of Greek brands and exports to Australia. The Trade Commissioner from the Greece Embassy, Vaianos Oreopoulos-Kelenis, said that Greek wine exports to Australia were currently worth around $1m.