Marketing plan invites changes in perception

GISBORNE District councillors have been told the “‘massive” national and international marketing machine of Air New Zealand could overcome the stigma and poor perception many people have of the region. Jasper Holdsworth, a trustee of Activate Tairawhiti, and Gavin Murphy, the vice-president of the Chamber of Commerce, successfully asked councillors yesterday to reverse a previous decision not to grant Activate Tairawhiti $50,000 a year for three years to support an Air New Zealand campaign marketing larger Q300 aircraft on the Wellington to Gisborne route.