Oz remaking wine image in Canada

Oz remaking wine image in Canada

There was a time when a wine such as Penfold’s Grange had the capacity to change the entire perception of the quality of Australian wine. Don’t get me wrong, Grange remains a beacon of Australian wine quality but at $800 a bottle, it’s no longer capable of stirring the pocketbooks of the casual wine drinkers who are the heavy lifters of any successful wine category. Australia’s not alone in this pursuit.

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